After 27 years of glitz and glamour, Birmingham has finally drawn the curtains on the ever-successful Clothes Show Live and passed the baton over to Liverpool to host ‘The British Style Collective’ in 2017. Determined to finish in style, all who had a part to play pulled out all the stops to ensure this year’s show went down in fashion history – and it certainly did. I went along to the show to see what all the fuss is about and even managed to grab a quick snap with Made in Chelsea’s star and heir to McVities, Jamie Laing.
After outgrowing London’s Olympia in the late 80s, organisers of the long-standing fashion show decided to pack up and move into a much bigger home, Birmingham’s National Exhibition Centre (NEC). Since then, the show has grown from strength to strength – spreading itself over the arena’s biggest halls – and continued to welcome some of the biggest names in the fashion industry. But, the fashion show has been much more than just the clothes and rented stalls, it has been the place where the likes of Vernon Kay, Holly Willoughby and Cat Deeley started their careers after being scouted out by modelling agency, Select Model Management. Desperate to tread in the footsteps of the rich and famous, hundreds of girls have flocked to the show over the years hoping to picked up.
Technically creative staging, X factor star performances and insider tips from This Morning’s fashion guru, Mark Heyes were among this year’s highlights. Laura Whitmore, who was dressed in this season’s floral print two-piece, presented the live fashion show with help from a long-list of celebrities including reality TV star, Joey Essex. Remarkable catwalks, imaginative staging and faultless choreography, the final fashion show was definitely one not be missed. Despite 2016’s doom and gloom, AW/16 has been a season of vibrant colours and texture with puffer jackets, iridescent two piece suits and lace bodices stealing this year’s runway.
But it’s not all over for the four day fashion event yet. In fact, it’s only the beginning. Moving just a hundreds miles up the motorway, next year’s show will dispersing itself across a number of venues in Liverpool – including The Baltic Triangle, Liverpool Cathedral and St George’s Hall. Expected to be bigger and better than ever before, the show will be re-branded ‘The British Style Collective’ and promises to provide the ultimate shopping experience.